Google AdWords

Become a Google advertising professional and get a 360-degree exposure of Google Pay per Click network and an in-depth understanding of major aspects of Google advertising network like Search, Display, Mobile and Video

With Google AdWords Professional Training course ensures that you become a complete Google Advertising Professional. Get a 360-degree exposure of Google Pay per Click network and an in-depth understanding of major aspects of Google advertising network like Search, Display, Mobile and Video. After completing this course, you will be able to ideate and execute Google campaigns using different channels like Search, Mobile, Display and Video.

Course Structure and Fees

Google AdWords certification is completely free. There is no registration cost for Google AdWords Certification Exams. All you need to do is “Signup for Google Partners” and qualify two of the AdWords certification exams to become an AdWords certified professional — the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising.

  1. AdWords Fundamentals: It covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimising AdWords campaigns.
    The exam has 100 questions, with a duration of 120 minutes. You need to score a minimum of 80% to pass.
  2. Search Advertising: The Search Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimising Search campaigns.
    The exam has 98 questions, with a duration of 120 minutes. You need to score a minimum of 80% to pass.
  3. Display Advertising: The Display Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimising Display campaigns.
    The exam has 100 questions, with a duration of 120 minutes. You need to score a minimum of 80% to pass.
  4. Mobile Advertising: The Mobile Advertising exam covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimisation. The exam has 74 questions, with a duration of 120 minutes. You need to score a minimum of 80% to pass.
  5. Video Advertising: The Video Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimising video advertising campaigns across YouTube and the web. The exam has 74 questions, with a duration of 120 minutes. You need to score a minimum of 80% to pass.
  6. Shopping Advertising: The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. The exam has 63 question, with a duration of 90 minutes. You need to score a minimum of 80% to pass.

Who should Take this certification course?

Pursuing Google AdWords course is a gateway to being an expert Digital marketer. This course is best suited for:
  1. Aspiring Digital Marketers, who want to gain an entry into digital marketing industry.
  2. Entrepreneurs/Business owners, for using Google advertising network to promote their online business.
  3. Content Creators, to expand their user base with content which is optimised completely with Google ecosystem.
  4. Digital Marketers, to master Google AdWords.
  5. Traditional Marketers, to master online marketing techniques.

After completing this course, you will be able to ideate and execute Google campaigns using different channels like Search, Mobile, Display and Video. You will internalise different strategies for optimising your campaigns and improve ad quality. By the end of this course, you will have a solid grasp of Google AdWords network and you will be job ready.

How to stay certified?

Since a passing score on an exam is valid for 12 months after the exam date. To maintain your AdWords certification, you’ll need to have valid passing scores on at least (1) the AdWords Fundamentals exam and (2) one of the other advertising exams (for a total of at least 2 passing exam scores at any given time).

For example, if you take and pass the AdWords Fundamentals exam in April and the Search Advertising exam in June, you’ll need to retake and pass the AdWords Fundamentals exam by April of the following year and the Search Advertising exam by that June in order to maintain your AdWords certification.